December 10, 2009
Click through here to the AD2430 marketing plan rubric. The rubric will be used to grade your marketing plans.
December 9, 2009
Click through here for the promotional mix elements handout.
December 4, 2009
The profit estimate requirements are gone! In their place, your marketing plans should include an analysis of your brand.
The revised marketing plan outline is attached here. Marketing Plan Project Requirements 120309
December 2, 2009
Click through for the Product Life Cycle handout!
November 25, 2009
Notes from our classroom discussion today – click on the image to enlarge it.
November 17, 2009
Open this link – ad2430-course-map revised – for the revised schedule of discussion topics and reading assignments.
November 13, 2009
Monthly information session at Beehive PR! This event is designed to introduce college students to the field of public relations.
Check out their website for info about their next session on November 19th.