October 6, 2009

Welcome to the course!

Posted in Uncategorized at 9:21 pm by Jennifer McDowell

This course addresses the fundamental concepts and principles of marketing as it relates to advertising. We will examine various definitions and methods of advertising communication, as well as advertising objectives and advertising copy.

The syllabus — with McDowell’s correct email address!is attached here: ad2430-fundamentals-of-mktg-adv-fa09-mcdowell

The course schedule is attached here: AD2430 Course Map

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