October 6, 2009

Welcome to the course!

Posted in Uncategorized at 9:21 pm by Jennifer McDowell

This course addresses the fundamental concepts and principles of marketing as it relates to advertising. We will examine various definitions and methods of advertising communication, as well as advertising objectives and advertising copy.

The syllabus — with McDowell’s correct email address!is attached here: ad2430-fundamentals-of-mktg-adv-fa09-mcdowell

The course schedule is attached here: AD2430 Course Map


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: