October 21, 2009

The secret to effective promotion

Posted in Uncategorized at 1:03 pm by Jennifer McDowell

“Brands must be ‘purpose-driven’, and have a clear sense of the role they play in the lives of consumers.” This quote is from Melanie Healey, group president of Proctor & Gamble’s global feminine and healthcare operations.

Healey expresses an idea that is increasingly common among business executives: “business as usual” implies a constant investment in understanding the consumer.

Read the full P&G story here.


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