October 21, 2009

The secret to effective promotion

Posted in Uncategorized at 1:03 pm by Jennifer McDowell

“Brands must be ‘purpose-driven’, and have a clear sense of the role they play in the lives of consumers.” This quote is from Melanie Healey, group president of Proctor & Gamble’s global feminine and healthcare operations.

Healey expresses an idea that is increasingly common among business executives: “business as usual” implies a constant investment in understanding the consumer.

Read the full P&G story here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: