October 23, 2009

Homework for Tuesday 10/27/09

Posted in Uncategorized at 1:08 am by Jennifer McDowell

1. Read pages 198-199 and 272-296 in our textbook (Marketing: The Core, 3rd edition). Be prepared to discuss definitions for the following terms:

  1. Market-product grid
  2. Market size
  3. Demand curve
  4. Total revenue
  5. Total cost
  6. Break-even point
  7. Break-even analysis

Remember, you can use the index to find these terms in your book.

2. Review the post below titled “Homework for Thursday October 22”. The post contains a link to a BusinessWeek article. Answer the questions at the end of the post below, using information from the article. Incorporate your answers into a new page in your course portfolio.

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