November 4, 2009

The Marketer’s POV – be willing to throw out everything

Posted in Uncategorized at 2:18 pm by Jennifer McDowell

Tom Scott is the founder and former CEO of Nantuckett Nectars. Started in 1989 in Tom’s garage, Nantucket Nectars grew to become a leading producer of premium high juice content drinks, reported net sales of US$59 million in 2001.

Nantucket Nectars was purchased by London-based Cadbury Schweppes PLC in 2002 and is currently owned by Dr Pepper Snapple Group.  The founders are no longer involved in the day-to-day operations, but still perform marketing duties and voice the radio ads.

Hear what Tom has to say about creating a differentiated brand. Click through here.


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