December 10, 2009

Final Marketing Plan Rubric!

Posted in The Marketing Plan Project at 11:50 pm by Jennifer McDowell

Click through here to the AD2430 marketing plan rubric. The rubric will be used to grade your marketing plans.

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December 9, 2009

Promotional Mix Handout

Posted in The Marketing Plan Project, Uncategorized at 1:06 am by Jennifer McDowell

Click through here for the promotional mix elements handout.

December 4, 2009

REVISED MARKETIN PLAN PROJECT OUTLINE!

Posted in The Marketing Plan Project at 12:02 am by Jennifer McDowell

The profit estimate requirements are gone! In their place, your marketing plans should include an analysis of your brand.

The revised marketing plan outline is attached here. Marketing Plan Project Requirements 120309

December 3, 2009

Branding handout

Posted in The Marketing Plan Project at 8:32 pm by Jennifer McDowell

Branding handout

Click through here!

December 2, 2009

The PLC handout

Posted in SWOT, The Marketing Plan Project at 2:21 am by Jennifer McDowell

Click through for the Product Life Cycle handout!

Whiteboard Notes from Tuesday 12/1/09

Posted in SWOT, The Marketing Plan Project at 2:14 am by Jennifer McDowell

November 17, 2009

Revised Course Map – For your Marketing Plan Projects

Posted in The Marketing Plan Project at 8:52 pm by Jennifer McDowell

Open this link – ad2430-course-map revised – for the revised schedule of discussion topics and reading assignments.

November 12, 2009

1st Target Market assignment

Posted in The Marketing Plan Project at 11:09 pm by Jennifer McDowell

This first assignment will have you conducting primary and secondary research to understand your target market. The target market 1st assignment sheet contains all the instructions and requirements.

If you have questions that are not answered in the attached file, contact me!
cell phone: 612-978-2588
email: jmcdowell@aii.edu

This assignment is due at the beginning of class next Tuesday, November 17th.

November 11, 2009

Outline – Marketing Plan Project

Posted in The Marketing Plan Project at 1:53 am by Jennifer McDowell

Please see Marketing Plan Outline.

November 6, 2009

In-class work Thursday 11/5/09

Posted in The Marketing Plan Project at 1:14 am by Jennifer McDowell

Today we began to define and describe the marketing plan project. This is the ‘big’ project for this course. We’ll talk about it again, many times, over the next month. Don’t worry if you missed today’s discussion because…here it is, in full white-board beauty! Also, we’ll go over this again next week.

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