December 3, 2011

3 December, 2011 00:55

Posted in Uncategorized at 12:55 am by Jennifer McDowell

December 9, 2009

Promotional Mix Handout

Posted in The Marketing Plan Project, Uncategorized at 1:06 am by Jennifer McDowell

Click through here for the promotional mix elements handout.

November 13, 2009

Beehive PR event – Nov 19th

Posted in Uncategorized at 1:45 am by Jennifer McDowell

Monthly information session at Beehive PR! This event is designed to introduce college students to the field of public relations.

Check out their website for info about their next session on November 19th.

November 11, 2009

Dec. 11th is the Dean’s Choice and President’s Choice Award Competition Deadline

Posted in Uncategorized at 4:40 pm by Jennifer McDowell

The College purchases two pieces of student work every quarter, in a competitive awards process. Students selected receive a $250 scholarship, to be applied to their student account.

Submissions must meet specific criteria. Click through here for details: Deans Choice and Presidents Choice Purchase Awards due Dec 11.

You can’t win if you don’t play!

November 4, 2009

The Marketer’s POV – be willing to throw out everything

Posted in Uncategorized at 2:18 pm by Jennifer McDowell

Tom Scott is the founder and former CEO of Nantuckett Nectars. Started in 1989 in Tom’s garage, Nantucket Nectars grew to become a leading producer of premium high juice content drinks, reported net sales of US$59 million in 2001.

Nantucket Nectars was purchased by London-based Cadbury Schweppes PLC in 2002 and is currently owned by Dr Pepper Snapple Group.  The founders are no longer involved in the day-to-day operations, but still perform marketing duties and voice the radio ads.

Hear what Tom has to say about creating a differentiated brand. Click through here.

Course Inspirations

Posted in Uncategorized at 1:22 am by Jennifer McDowell

Quotes from Art & Copy trailer…
 – “There are a lot of people in this business, but [very] few good ones.”
 – “Creatively can solve anything.”

October 23, 2009

Homework for Tuesday 10/27/09

Posted in Uncategorized at 1:08 am by Jennifer McDowell

1. Read pages 198-199 and 272-296 in our textbook (Marketing: The Core, 3rd edition). Be prepared to discuss definitions for the following terms:

  1. Market-product grid
  2. Market size
  3. Demand curve
  4. Total revenue
  5. Total cost
  6. Break-even point
  7. Break-even analysis

Remember, you can use the index to find these terms in your book.

2. Review the post below titled “Homework for Thursday October 22”. The post contains a link to a BusinessWeek article. Answer the questions at the end of the post below, using information from the article. Incorporate your answers into a new page in your course portfolio.

October 21, 2009

Posted in Uncategorized at 7:16 pm by Jennifer McDowell

Check out this Wired magazine video interview with Chris Anderson, Editor-In-Chief, where he talks about pricing innovations!

Homework for Thursday Oct. 22

Posted in Uncategorized at 1:22 pm by Jennifer McDowell

In class yesterday, we reviewed the 4 P’s of marketing and talked about innovation in all four areas. You should recall a few important points:

  1. Product innovation is pretty easy to talk about, but the majority of new product ideas are market failures.
  2. It’s a little more difficult to develop truly innovative pricing, largely because businesses have been messing around with pricing for a long time.
  3. Place (distribution) innovation is often very expensive.
  4. Promotion innovation is relatively common.

Your homework for Thursday’s class is to read the linked BusinessWeek article here, and answer the questions below. I’d like you to incorporate your answers into your course portfolio. Remember, you should be creating at least one new page each week of the quarter.

What major macroeconomic event caused the San Diego Zoo to pursue innovation?

What product innovations did the Zoo develop?

How did the Zoo involve its customers (consumers) in the innovation process?

The Zoo is a nonprofit organization, but the decision to innovate was influenced by their financial situation. Why was that a factor?

The secret to effective promotion

Posted in Uncategorized at 1:03 pm by Jennifer McDowell

“Brands must be ‘purpose-driven’, and have a clear sense of the role they play in the lives of consumers.” This quote is from Melanie Healey, group president of Proctor & Gamble’s global feminine and healthcare operations.

Healey expresses an idea that is increasingly common among business executives: “business as usual” implies a constant investment in understanding the consumer.

Read the full P&G story here.

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